What this movie and all its Googliness produces in me is “oogliness,” that feeling well known to tech-company interns on Friday nights where you have to leave one foot on the floor and place a bucket by your head when you go to sleep. Gryffindor style, in a geek-Olympics where they work really hard all summer for no money in the hope of someday, somehow, getting an actual job! So, so much Googliness. It means something like: Innovative! Or: Nerdy, while also fun and team-spirited! Or: Totally workaholic and subservient, and acclimated to a ruthless Darwinian economy where talented young people are pitted against each other, Hufflepuff vs. Unless it should be phrased the other way around, and “The Internship” is better understood as a machine-made conventional comedy that breaches new frontiers in product placement – by branding the entire film with a corporate logo so familiar that you’ve probably seen within the last five minutes.Įither way this movie is stuffed to the brim with “Googliness,” a word that is used several times, in a pseudo-whimsical fashion that’s supposed to make you think it’s not corporate drone-speak. What do you get when you combine the dumbest and most formulaic kind of Hollywood dude comedy with the most smug and self-congratulatory grade of information-economy arrogance? Apparently you get “The Internship,” a two-hour infomercial for one of the world’s biggest technology companies that fronts as a laddish Vince Vaughn-Owen Wilson farce.
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